January 6, 2006

Sun Microsystems - Blogging Helped Rebuild it’s Reputation

There have been many stories reported on how blogging is destroying online reputations. Here is one on how blogging has helped to restore the Sun Microsystems brand. more

* Filed by Jimmy at 9:17 am under Marketing
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January 3, 2006

Why Companies Monitor Blogs

There are a growing number of organizations who are looking to monitor, track and analyze the ways that the public talks online about their products and brands. This article by Daniel Terdiman at CNET News looks at examples of how this is evolving.

* Filed by Jimmy at 9:30 am under Business and Society, Marketing
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December 27, 2005

Consumers Believe Other Consumers

Consumers believe other consumers. What one consumer says about your product or service will influence the opinion of other consumers. The consumer voice will carry far greater authority and power than any message by your sales force. Consumers will believe a negative statement made by others about your brand. Especially if it is staring them in the face when they search for your brand.

* Filed by Jimmy at 1:27 pm under Marketing
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