I awoke around 5:30 am, got ready and headed north. I picked up 2 of my fishing buddy’s, Steve 1 and Steve 2. We drove to our favorite fishing stream, Toccoa River, one of the only streams in Georgia http://en.wikipedia.org/wiki/Georgia_(U.S._state) that remains chilly even in the middle of summer. We picked a nice day to go, the weather was perfect. We put on our waist-high waders and went walking toward the middle part of the stream.

Fishing was good for all three of us. We caught the few dozen fish using a zebra midge, a pheasant tail nymph and a olive hare’s ear dropped beneath a grass-hopper pattern. Half the fish we caught were fingerling’s and the other half being rainbows and browns around 8 to 15 inches long. I caught the 15 inch rainbow using the hopper pattern and the 13 inch brown using the pheasant tail. I knew we were all having a good time catching fish by listening to the steady stream of Wooo-Whoos coming from Steve and Steve 2.

We drove on up a bit more to Steve 2′s cabin. I nice little place set way back off the main road. We unloaded our gear and proceed to get the fish cleaned. We told Steve 2 that with all the fish we caught that he sure could use a couple of more outdoor sinks. But, the one will do for now. Steve 2 fired up the outdoor grill and we placed has many fish on top the grill that would fit, sat down with our beers and started telling each other our fish stories while the fish cooked. Steve 1 told us a fish story that wasn’t even a fish story. He said while he was down stream of us that he spotted something floating towards him, it was too far for him to reach out for it, so he wondered if he could use his fly technique to catch what it was floating past him. He did and the fly caught the object and Steve 1 reeled it in, it was Steve 2′s sunflower bag. Steve 2 didn’t even knew he lost it. What a perfect evening to top off a perfect day.

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There have been many stories reported on how blogging is destroying online reputations. Here is one on how blogging has helped to restore the Sun Microsystems brand. more

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There are a growing number of organizations who are looking to monitor, track and analyze the ways that the public talks online about their products and brands. This article by Daniel Terdiman at CNET News looks at examples of how this is evolving.

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Consumers believe other consumers. What one consumer says about your product or service will influence the opinion of other consumers. The consumer voice will carry far greater authority and power than any message by your sales force. Consumers will believe a negative statement made by others about your brand. Especially if it is staring them in the face when they search for your brand.

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