To stand in line outside a movie place in order to buy the Event Tickets of the year: Episode I – The Phantom Menace felt like I was being duped. What on earth, would cause someone to stand in line for days in order to get tickets to a movie? But, here I was, being just as silly as all the other hundreds of people waiting in line for a movie I probably won’t even enjoy, because I’m too critical when it comes to Star Wars.

I, of course, have fallen for all the hype drooled out by Lucasfilms excellent campaign strategy. A strategy that said if you don’t see it on the very first day, then you’re a sucker and a loser. The Lucasfilm campaign, even though it’s subtler than how I just describe it, worked. The most cleverest marketing campaign in history in my books. Not only am I standing in line, days before the tickets go on sale, but I am actually camping out in line. Alarming isn’t it? I’m really not a desperate kind of guy, I usually don’t fall for hype and follow the crowd into slaughter; I should just pack up my camping gear a leave. But, …I’d be missing out on an historical event and not only that, but a special opportunity. To be apart of pop-culture. To say that ‘yes’ I was a part of the crowd who stood in line for days, looking like a total geek-dork-wad, that was me.

Is the movie worth all that? Well, probably not the movie itself, but the spectacle, it’s the spectacle I’m in love with, plus great stories to tell my kids and grand kids. Of course, I’ll have to find a geeky-dork-wad girl to marry. I mean, really, what girl would honestly marry a guy like me? But, someone in love with the spectacle as much as me, and one who wants to tell Star Wars stories to her kids and grandchildren. Now, there’s a good reason to camp in line for days.

Filed by Dylan at 10:49 am under Film
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