When it comes to nostalgia, nothing is faster than the taste buds. Well, perhaps the sense of smell is really a little bit faster, because it’s connected to receptors in the brain that trigger the first memory of a smell. Taste, being rather remarkably connected to smell, is pretty fast, too. In a city like Las Vegas, where the notion of nostalgia is something that underlies nearly all of the appeal of the place, it’s a very good bet that anyone deciding to work in something blatantly nostalgic will have a good shot at making waves.
It’s certainly worked out for Rocket Fizz . They opened a store recently in Vegas, and have enjoyed a pretty spectacular following, as well as a regular stream of new customers from out of town. They sell old fashioned soda in a bottle, from all the corners of the earth, and there’s bound to be one that will take a customer back to the first time they tasted that particular flavor. Guests in Las Vegas Hotels as well as the local sugar-hungry clientele can find their way into a kind of past paradise. Candy from the past decades is also on the menu, and it’s hard not to feel like a kid in a candy store.