Almost all sales books you will see on the shelf will have somewhere in there a reference to the fact that you will need a good attitude if you want to make a lot of sales. If you don’t believe me, look at \ some book titles by Jeffery Gitomer like his Gold Book of Yes . It is surprising then when you think of all the sales people in your lifetime you have met that don’t seem all that friendly. Either they let the negative things about a product get in their way of being able to sell it to you, or just their desire to have you buy the bigger better model when you already said which one you want.
If you are a sales person , here are some ideas to help you sell more products with a new positive attitude.
Your Baggage Doesn’t Matter.
If you don’t like a product you are selling, you shouldn’t be selling it. Sometimes though you like all the other products you sell, just not one or two. What you think of those one or two don’t matter. What does matter is that the customer will be happy. Find out if the product they want to buy will cover their needs, if it will you should be willing to talk it up without being unhappy about it.
On the case of baggage:
Your Personal Life Doesn’t Matter.
If you are having a bad day, you can’t let it interfere with your sales, this is especially true if you’re working door-to-door as most Southwestern Company employees do. If you are feeling angry at someone or if you just had a bad conversation with someone, deal with it quietly, away from the customer, and then come back to the customers and put a smile on your face ready to talk up your product. If your problem is with the customer, it may be better to offer to let them speak to someone more experienced in the matter rather than get angry at them. At that point you can either get your manager, or see if another employee can cover that customer for you. The customer will feel like they are getting special treatment and you won’t have to deal with them.
Focus on the Solution.
No matter what the economic conditions, good or bad, the money will go to the best solution of their problems. If you convince them that their problem is big enough to be worth finding a solution to, and that out of all of your competitors you have the best solution, you will be able to get their money. Door to door sales people like those at southwestern company use this all the time, utilizing a problem to sell you a set of books that will give you the knowledge you need.
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