With todays emphasis on consumer generated content it is important for business to keep an open line of communication with their current and potential customers. Consumers are constantly talking amongst themselves through online methods and discussing their opinions and experiences with different products and brands. There are many ways a business can help influence the perception of their brand in the eyes of consumers. One way is to make available to the consumers something that will make them talk about your brand in a positive light. One good example of this is the online stock picking service of Gorilla Trades. Gorilla Trades has long been know for its humorous commercials. From this they created a site solely offering videos of their commercials along with outtakes from the auditions. This way people, even somebody uninterested in investing, can share the humor that goes with the Gorilla’s commercials, thus spreading brand awareness.
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