There used to be a cliche of rental car companies being shady, and having hidden fees, etc. My perception was changed recently on a trip to Florida, in which i needed a rental car. Maybe it’s because i haven’t rented a car in awhile but the service was so much better than i remembered.
The person behind the counter explained any fees on top of the rate (they were minimal), and offered some extras like a navigaiton system, but i just opted for the old fashioned Florida maps. Every one was very friendly and, all in all, made my trip a little easier.