A business with good business practices often shows the same consideration to their surrounding communities. If this is done right the company can be seen more as a part of the community rather than an intruder. This is usually more prevalent in mid-sized to small cities.
A business can give back to their communities in a variety of ways including sponsoring theatres, stadiums, or other venues that will hold events to which citizens can buy sports tickets, or any other type of ticket. Providing forms of entertainment is a great way to improve your company’s perception within its community.