If you believe that social media begins and ends with sites like LinkedIn, Facebook, Digg, Reddit and Sphinn, that rock you?re living underneath must be cozy. If you assume social web sites are all about eye candy and juicy talk, you may be right. A new book called, The New Influencers ? A Marketer?s Guide to the New Social Media by Paul Gillin , was my reading companion during a recent …
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