Lodging Interactive announced today that it has launched its August 2007 HotelCast2.0 podcast. Each monthly podcast offers the latest Internet marketing news and information to empower hotel managers to maximize their online revenue potential.
Aug
30
The Right Way To Fix Inaccurate Wikipedia Articles
Suppose your company, boss or political candidate discovers that their Wikipedia article is wrong, or has subtle inaccuracies that nonetheless paint them in an unfavorable light? Most people unfamiliar with how Wikipedia works consider only two solutions: edit the article or sit on their hands. Unfortunately, neither approach typically results in the optimal outcome: a factually accurate …
Aug
30
Crisis control: PPC can save the day and your brand
When a nationwide pet food recall was hastily put into place after contaminated products were found to be poisoning pets, it became clear that pay-per-click advertising can be used for more than just customer acquisition.
Aug
30
Wikipedia and the PR problems
The City is decidedly weary of Wikipedia and the power the online encyclopaedia that “anybody can edit” wields. “It just means it’s open season on everybody, doesn’t it?” a senior financial PR man tells The Times.
Aug
30
Lodging Interactive Opens the Door Wider on Social Media Marketing
Lodging Interactive introduced its newest social media service today, WebShow is a blog for your hotel or travel service featuring your own rich content to promote your hotel or travel service. The Lodging Interactive WebShow is distributed on You Tube. YouTube is the leading social media website with more than half of the United States social media traffic. The new YouTube WebShow gives hotels …
Aug
30
SMO: Social Media Optimization
Community-built web sites, Wikipedia and new sites allowing content being shared through “tagging” can be a great way to tap into links and search driven traffic. This session looks at SMO services and strategies to tap into them appropriately. Moderator: Detlev Johnson, Position Technologies Speakers: Neil Patel, ACS Rand Fishkin, SEOMoz Todd Malicoat, Consultant (aka “Stuntdubl”) …
Aug
30
Buzz Monitoring
What are people saying about your company or clients? What are the hot trends that turn into keywords you should be mining? Discover tips and techniques for monitoring buzz in this session. Moderator: * Chris Sherman, Co-Chair, SES San Jose Speakers: * Rob Key, CEO, Converseon * Andy Beal, Consultant, Editor, Author, MarketingPilgrim.com * Jonathan Ashton, Director of SEO, Agency.com …
Aug
30
NYT Archives Causing Google Reputation Nightmares
It seems the New York Times search engine optimization efforts are working well? maybe a little too well for some . Now that more of the NYT?s archives are appearing in Google?s search results, many individuals are finding their past is catching up with them. Worse, it?s the NYT?s version of their past that contains misinformation. People are coming forward at the rate of roughly one a day …