Lodging Interactive announced today that it has launched its August 2007 HotelCast2.0 podcast. Each monthly podcast offers the latest Internet marketing news and information to empower hotel managers to maximize their online revenue potential.
Filed by Tom at 10:05 am under Business and Society
No Comments
Suppose your company, boss or political candidate discovers that their Wikipedia article is wrong, or has subtle inaccuracies that nonetheless paint them in an unfavorable light? Most people unfamiliar with how Wikipedia works consider only two solutions: edit the article or sit on their hands. Unfortunately, neither approach typically results in the optimal outcome: a factually accurate …
Read More at Search Engine Land…
Filed by Tom at 10:05 am under Business and Society
No Comments
When a nationwide pet food recall was hastily put into place after contaminated products were found to be poisoning pets, it became clear that pay-per-click advertising can be used for more than just customer acquisition.
Filed by Tom at 10:05 am under Business and Society
No Comments
The City is decidedly weary of Wikipedia and the power the online encyclopaedia that “anybody can edit” wields. “It just means it’s open season on everybody, doesn’t it?” a senior financial PR man tells The Times.
Read More at Times Online Sunday…
Filed by Tom at 10:05 am under Business and Society
No Comments
Lodging Interactive introduced its newest social media service today, WebShow is a blog for your hotel or travel service featuring your own rich content to promote your hotel or travel service. The Lodging Interactive WebShow is distributed on You Tube. YouTube is the leading social media website with more than half of the United States social media traffic. The new YouTube WebShow gives hotels …
Filed by Tom at 10:05 am under Business and Society
No Comments
Community-built web sites, Wikipedia and new sites allowing content being shared through “tagging” can be a great way to tap into links and search driven traffic. This session looks at SMO services and strategies to tap into them appropriately. Moderator: Detlev Johnson, Position Technologies Speakers: Neil Patel, ACS Rand Fishkin, SEOMoz Todd Malicoat, Consultant (aka “Stuntdubl”) …
Read More at Search Engine Roundtable…
Filed by Tom at 10:05 am under Business and Society
No Comments
What are people saying about your company or clients? What are the hot trends that turn into keywords you should be mining? Discover tips and techniques for monitoring buzz in this session. Moderator: * Chris Sherman, Co-Chair, SES San Jose Speakers: * Rob Key, CEO, Converseon * Andy Beal, Consultant, Editor, Author, MarketingPilgrim.com * Jonathan Ashton, Director of SEO, Agency.com …
Read More at Search Engine Roundtable…
Filed by Tom at 10:05 am under Business and Society
No Comments
It seems the New York Times search engine optimization efforts are working well? maybe a little too well for some . Now that more of the NYT?s archives are appearing in Google?s search results, many individuals are finding their past is catching up with them. Worse, it?s the NYT?s version of their past that contains misinformation. People are coming forward at the rate of roughly one a day …
Filed by Tom at 10:05 am under Business and Society
No Comments
Regular search engines can’t understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines. Moderator: * Anne Kennedy, Managing Partner, Beyond Ink Speakers: * Liana Evans, Search Marketing Manager, Commerce360 * Chris Smith, …
Filed by Tom at 10:05 am under Business and Society
No Comments
