Jan 10

Crisis Management at Applebee’s Restaurant

Posted in Management

A mother in New York is suing an Applebee’s restaurant after her 5-year-old son was allegedly served a Long Island Iced Tea instead of apple juice.

A manager at the restaurant declined to comment. Full story.

In a situation such as this perhaps concern for the child and detailed communication with the media would have been a better way to control this crisis. As it is Applebee’s is getting a lot of negative publicity and their reputation is declining.

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