Jan 3

Attack of the Blogs

Another article, this time by Forbes magazine entitled ‘Attack of the Blogs’ looks at the damage that can be done to reputation by adverse bloggers. One interesting statistic from the article, put forth by a lawyer, is an estimate that “50% to 60% of attacks are sponsored by competitors.”

Do you know what your competitors are blogging about you? Perhaps it is time to monitor what they are saying.

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Jan 3

Why Companies Monitor Blogs

There are a growing number of organizations who are looking to monitor, track and analyze the ways that the public talks online about their products and brands. This article by Daniel Terdiman at CNET News looks at examples of how this is evolving.

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