Rob Key said reputation management within search engine results is tricky, especially since the advent of the blog.
Dec
9
Reputation Management an Opportunity for Search Marketers
Greg Jarboe suggested reputation management has become a brilliant opportunity for experienced search marketers when trying to identify a SEM niche.
Dec
9
Using Search for PR and Reputation Management
Search marketing should go beyond traditional search engine optimization and paid links by bolstering a firm’s reputation and customer image, according to a panel of experts. Search marketing and PR combine in the field of reputation management.